Ian Liu is a Multi-Disciplinary Creative Director / Director.

Storytelling across Marketing, Design, Content & Experiential.

Campaigns

Oakley | NFL "Game Beyond the Game"
Campaign

Oakley | NFL “Game Beyond the Game”
Oakley | NFL "Game Beyond the Game"Campaign

Sorare | NBA "Fantasy Reimagined"
Campaign

Sorare | NBA “Fantasy Reimagined”
Sorare | NBA "Fantasy Reimagined"Campaign

Sorare | MLB "The Next Era is Yours"
Campaign

Sorare | MLB “The Next Era is Yours”
Sorare | MLB "The Next Era is Yours"Campaign

adidas | MLS "Real Knows Real"
Campaign

adidas | MLS “Real Knows Real”
adidas | MLS "Real Knows Real"Campaign

Nike | NFL "Stronger Than One"
Campaign

Nike | NFL “Stronger Than One”
Nike | NFL "Stronger Than One"Campaign

Nike NYC 'New York Nature'
Campaign

Nike NYC ‘New York Nature’
Nike NYC 'New York Nature'Campaign

Directing

Ray-Ban Meta "Hear Above the Noise"
Directing

Ray-Ban Meta “Hear Above the Noise”
Ray-Ban Meta "Hear Above the Noise"Directing

Ray-Ban Meta "Best Brunch Ever"
Directing

Ray-Ban Meta “Best Brunch Ever”
Ray-Ban Meta "Best Brunch Ever"Directing

Oakley Meta "Battery Life"
Directing

Oakley Meta “Battery Life”
Oakley Meta "Battery Life"Directing

Experiential

WHOOP Unlocked 2025
Keynote

WHOOP Unlocked 2025
WHOOP Unlocked 2025Keynote

adidas | MLS "Real Knows Real"
Campaign

adidas | MLS “Real Knows Real”
adidas | MLS "Real Knows Real"Campaign

WHOOP Unlocked 2021
Keynote

WHOOP Unlocked 2021
WHOOP Unlocked 2021Keynote

All

Projects

©2025 Ian Liu

Ian is currently available for freelance and full-time. Services include: Brand campaign creative development, experiential activation ideation, digital experience ideation, film production, post-production and VFX supervision.
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