Ian Liu is a Multi-Disciplinary Creative Director / Director.

Storytelling across Marketing, Design, Content & Experiential.

Campaigns

Oakley | NFL "Game Beyond the Game"
Campaign

Oakley | NFL “Game Beyond the Game”
Oakley | NFL "Game Beyond the Game"Campaign

Sorare | NBA "Fantasy Reimagined"
Campaign

Sorare | NBA “Fantasy Reimagined”
Sorare | NBA "Fantasy Reimagined"Campaign

Sorare | MLB "The Next Era is Yours"
Campaign

Sorare | MLB “The Next Era is Yours”
Sorare | MLB "The Next Era is Yours"Campaign

adidas | MLS "Real Knows Real"
Campaign

adidas | MLS “Real Knows Real”
adidas | MLS "Real Knows Real"Campaign

Nike | NFL "Stronger Than One"
Campaign

Nike | NFL “Stronger Than One”
Nike | NFL "Stronger Than One"Campaign

Nike NYC 'New York Nature'
Campaign

Nike NYC ‘New York Nature’
Nike NYC 'New York Nature'Campaign

Directing

X Games "25 Years in Aspen"
Directing

X Games “25 Years in Aspen”
X Games "25 Years in Aspen"Directing

X Games "The Return of Snowmobile"
Directing

X Games “The Return of Snowmobile”
X Games "The Return of Snowmobile"Directing

Ray-Ban Meta "Hear Above the Noise"
Directing

Ray-Ban Meta “Hear Above the Noise”
Ray-Ban Meta "Hear Above the Noise"Directing

Ray-Ban Meta "Conversation Focus Demo"
Directing

Ray-Ban Meta “Conversation Focus Demo”
Ray-Ban Meta "Conversation Focus Demo"Directing

Oakley Meta "Battery Life"
Directing

Oakley Meta “Battery Life”
Oakley Meta "Battery Life"Directing

Ford "Bronco Off-Roadeo"
Directing

Ford “Bronco Off-Roadeo”
Ford "Bronco Off-Roadeo"Directing

Experiential

X Games Aspen 2026
Competition Event

X Games Aspen 2026
X Games Aspen 2026Competition Event

WHOOP Unlocked 2025
Keynote

WHOOP Unlocked 2025
WHOOP Unlocked 2025Keynote

adidas | MLS "Real Knows Real"
Campaign

adidas | MLS “Real Knows Real”
adidas | MLS "Real Knows Real"Campaign

WHOOP Unlocked 2021
Keynote

WHOOP Unlocked 2021
WHOOP Unlocked 2021Keynote

Xfinity Olympics
Retail

Xfinity Olympics
Xfinity OlympicsRetail

KAOS Dayclub Nightclub
Experiential

KAOS Dayclub Nightclub
KAOS Dayclub NightclubExperiential

All

Projects

©2025 Ian Liu

Ian is currently available for freelance and full-time. Services include: Brand campaign creative development, experiential activation ideation, digital experience ideation, film production, post-production and VFX supervision.
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