My Sorare Story: BVB
PROJECT
My Sorare Story
ROLE
Creative Director
BACKGROUND
Sorare partnered with the MLS to promote it's fantasy football game during the 2023 season on Apple TV. We created a 30 second spot to bring awareness amongst the Apple TV and MLS audience.
PARTNER
BVB
CREATIVE
SORARE
Head of Film /
Alfonso Bui
Creative Director /
Ian Liu
Motion Designer /
Matt Massarelli
Social Content /
Matt Drapper & Tyler Barto
All Projects
adidas | MLS "Real Knows Real"Campaign, Experiential
Nike | NFL "Stronger Than One"Campaign
X Games League Inaugural JerseyApparel Design
X Games Aspen 2026Competition Event
X Games "25 Years in Aspen"Directing
X Games "The Return of Snowmobile"Directing
Ray-Ban Meta "Hear Above the Noise"Directing
Oakley Meta "Battery Life"Directing
WHOOP Unlocked 2025Keynote
Ford "Bronco Off-Roadeo"Directing
Sorare | MLSCommercial
Minnesota Twins "Bear Mode"Commercial
Whoop "Unlocked Yourself"Commercial
Nike NYC 'New York Nature'Campaign
WHOOP Unlocked 2021Keynote
CLMBRCommercial
Canada Goose 'Live in the Open'Social Content
Xfinity OlympicsRetail
KAOS Dayclub NightclubExperiential
AKQA "Tree of Lights"Augmented Reality
Amazon: Jack Ryan "Dark Ops"Experiential
Absolut ElectrikExperiential
Nike+ Marcus RashfordBrand Digital
Canon See ImpossibleCampaign