BEAR MODE: ACTIVATED

PROJECT

Minnesota Twins '22 Mid-Season Commercial

ROLE

Creative Director

BACKGROUND

The Minnesota Twins franchise looked to Los York to create a campaign that hyped the Twin City fans after one of the league's longest lockouts. Tapping into the iconic TC Bear, we turned 'Bear Mode' into a rally cry for the team and it's brand new roster of players which featured Carlos 'C4' Correa. 

IN-STADIUM PLAYER INTRO ANIMATION PACKAGE

CLIENT

MINNESOTA TWINS

Joe Pohlad
Heather Hinkel 
Kevin Hughes 
Corrina Wertzberger

STUDIO 

LOS YORK 

Chief Operating Officer /
Thomas Simmons

Executive Creative Director /
Scott Hidinger 

EP /
Eric Zapakin

Art Director /
Radu Prose

Motion Artist /
Brandon Fretwell

FREELANCE

CORE TEAM

Creative Director /
Ian Liu

3D Artists /
Dorian Gourg
Mark Thorsen
Cameron Spencer

Editor + Color /
Emma Blackman 

2D Animations /
Demetris Vazquez

Comp + Lighting /
Rudy Taege 

Music + Mix /
EchoLab