9-Hours of Battery Life

PROJECT

Oakley Meta
"Battery Life" Demo Video

ROLE

Director

BACKGROUND

At Connect 2025, Meta revealed the all-new Oakley Meta Vanguard. It's both brands' first AI eyewear product built for high-performance sports with up to 9-hours of battery life. 

Working with Content Studio and the Executive Communications team I was tapped to help create content for the keynote presentation. With this new Oakley product I worked closely with the product and marketing team to direct a demo video that supported the keynote presentation.

Oakley Meta Vanguard - Meta Connect 2025 Keynote Presentation

Oakley Meta Vanguard Battery Life Demo Video

BRAND

OAKLEY META

PROJECT

META CONNECT 2025

Battery Life Demo Video

TALENT

Hellah Sidibe

CREATIVE

META via Teksystem

EP /
Jon Goldberg

Producer /
Patricia Coloney

Creative Director /
Ian Liu

Post producer /
Ariella Quatra

Motion Designer /
Laury Santoso

PRODUCTION

MNTRA

Founder/EP /
Arnaud Zimmermann

Line Producer /
Sean Gordon-Loebl

Production Manager /
Lev Khayznikov

Director /
Ian Liu

DP /
John Zeng

1st AD /
Lionel Cineas

POST 

META

Editor /
Jonathan Weisburst

ROAST N' POST

Colorists /
Sean Wells & Chris Martin