FANTASY REIMAGINED

PROJECT

Sorare NBA '23-'24
Launch Campaign

ROLE

Creative Director

BACKGROUND

To promote season 2 of Sorare NBA we focused on what separates our fantasy game from the others; our rewards. Our product launch also featured the first 3D NFTs for Sorare NBA. 

BROADCAST COMMERCIAL

SORARE NBA 2023 CARD REVEAL

BLOCKCHAIN 3D NFT CARDS

PRODUCT LAUNCH STREAM

PARTNERS

NBPA

Executive Director /
Tamika Tremaglio

NBA

Donovan Mitchell
Jalen Brunson
Mikal Bridges
Paolo Banchero

TALENT

Bobby Nelson
& Brawley Chisholm

BRAND

SORARE

Design Director /
Antoine Christian

Creative Director /
Ian Liu

Senior Motion Designer /
Matthew Massarelli

Art Director /
Teresa Wozniak

Head of Film /
Alfonso Bui

Senior Producer /
Mark Johnston

Business Development /
Nick Liberator

Strategic Partnerships /
Alex Shedlin

Growth Marketing /
Cayle Drabinsky

PRODUCTION

PYRAMYD STUDIOS

Executive Producers /
Andrew Nisinson
& Meilin Gray

Director/DP /
Peter McCollough

Assistant Director /
Joy Grant

Production Designer /
Julia Payne

Wardrobe Stylist /
Hillary Sproul

Make-Up/Hair /
Tia Rivers

POST 

EDITBAR

Post Producers /
Kat Hardman
& Phoebe Cole

Editor /
Michael Reuter

Assistant Editor /
Charlie Sears

Color /
Derek Hansen

Sound Design /
Dean White

Music /
Sean Mcverry

GFX /
Fustic Studio