AN AUDIO-REACTIVE CLUB LOGO

PROJECT

KAOS Brand Design

ROLE

Concept
Art Director
Motion Designer

CONCEPT

KAOS the club brought in the biggest names in music with residencies from Cardi B, Travis Scott, J Balvin, G-Eazy, Skrillex, Marshmello and Deadmau5. To represent the conglomerate of talent we created a dynamic logo that is generated by everyone's unique sound, each of them a truly one-of-a-kind mark.

We created a responsive website for club goers to generated their own unique logo based on your voice.

Palms' internal design team used our logo generator to create promos

Our logo generator can also export video so we used that to create motion content

Teaser video I created for the launch announcement on social

The logo generater was then given to Ridge Productions to produce the full promos

Here's a look at the process of making the logo generator

We didn't stop there. Palms' built the biggest LED billboard ever and commissioned us to create motion content. We collaborate with FutureDeluxe to expand the KAOS visual into different motion styles. 

Motion concepts developed with Future Deluxe

Still not done yet. Palms equipped KAOS with Notch, a motion graphics program for live entertainment, so we collaborate with some of the world's best Notch artists to create audio reactive visuals.   

Press photos by Chase Stevens Las Vegas Review Journal

Photography by Dan Ortiz

AGENCY

AKQA 

Creative Director /
Aaron Seymor-Anderson 

Associate Design Director /
Carlos Bernal

Lead Designer / 
Pedro Sanguiné

Creative Technologist /
An Doan 

Motion Designer /
Dan Ortiz

ACD Writer /
Reef Younis
 

INTERACTIVE PARTNER

Lusion

Creative Coder /
Edan Kwan

FILM PARTNER

Ridge Productions

MOTION PARTNER

FutureDeluxe 

NOTCH PARTNER

Volvox 

Notch Designers /
Mark McCallum
Brett Bolton (Freelance)