X Games League 2026 Inaugural Jersey Design
PROJECT
XGL'26 Jersey Design
ROLE
Creative Director
Tech Designer
BACKGROUND
Working with the talented design team at WKNDHRS I was tasked to take the branding of X Games League clubs and apply it into the jersey design. The league launched in 4 key cities, Sao Paulo, Tokyo, New York and LA. We shared our designs with the X Games athletes and incorporated their feedback into the final designs.
INAUGURAL JERSEY
PROCESS
BRAND
X GAMES
Chief Marketing Officer /
Kevin O'Connor
Head of X Games League /
Annie Lokesh
CREATIVE
WKNDHRS
Head of Creative /
Adam Rodriguez
Designer Director /
Melania Zilo
Apparel Tech Designer /
Ian Liu
PRODUCTION
EPIC GROUP
Management & Operations /
Aryan Mahtani
All Projects
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Nike | NFL "Stronger Than One"Campaign
X Games Aspen 2026Competition Event
X Games "25 Years in Aspen"Directing
X Games "The Return of Snowmobile"Directing
Ray-Ban Meta "Hear Above the Noise"Directing
Oakley Meta "Battery Life"Directing
WHOOP Unlocked 2025Keynote
Ford "Bronco Off-Roadeo"Directing
Sorare | MLSCommercial
Minnesota Twins "Bear Mode"Commercial
Whoop "Unlocked Yourself"Commercial
Nike NYC 'New York Nature'Campaign
WHOOP Unlocked 2021Keynote
CLMBRCommercial
Canada Goose 'Live in the Open'Social Content
Xfinity OlympicsRetail
KAOS Dayclub NightclubExperiential
AKQA "Tree of Lights"Augmented Reality
Amazon: Jack Ryan "Dark Ops"Experiential
Absolut ElectrikExperiential
Nike+ Marcus RashfordBrand Digital
Canon See ImpossibleCampaign
