A Brand Beyond Just Photography

PROJECT

Canon Masterbrand

ROLE

Concept
Art Director
Interactive Director

CONCEPT

Showcase the different pillars of Canon's masterbrand using their flagship DSLR camera as the inspiration.

As part of the launch, we also created an immersive website for the campaign.

AGENCY

GREY 

Group Creative Directors /
Stu Mair & Dave Cuccinello 

Copywriter /
Reagan Ward

CGI PARTNER

Taylor James 

INTERACTIVE PARTNER

Jam3