UNLOCK YOURSELF

PROJECT

Whoop 'Unlocked Yourself' Ft. Rory McIlroy

ROLE

Creative Director

BACKGROUND

With the launch of Whoop 4.0 in 2021 the app update provided athletes with even more comprehensive data about their performance and recovery. We collaborated with Whoop's internal team to create a series of films that captures the internal dialogue athletes have with themselves now that they have more knowledge around their daily performance. 

On social we created content that covered a wide range of Whoop data that help our athlete's performance. The series highlighted four aspects of our athletes joruney; goals, fitness, health & menstrul cycle coaching.

CLIENT

WHOOP

Ellen Cizek
Ursula Nickerson
Zack McCabe

CREATIVE 

STEPT STUDIOS 

Head of Creative /
Adam Rachlitz

Brand EP /
Randall Bourquin 

Executive Producer /
Richard Martin

Creative Director /
Ian Liu

POST

LOCKT EDITORIAL 

Executive Post Producer /
Rebecca Jameson

Post Producer / 
Link Wolfe

VFX Supervisor / 
Carl Stern

GFX Artist /
Markus Madlangbayan

VFX Artist /
Victor Velasco

Editors /
Ethan Jacob
Alex Ramsey

Colorist /
Strack Azar

Mix /
Eric Crepeau