Conversation Focus Demo

PROJECT

Ray-Ban Meta
"Conversation Focus" Demo Video

ROLE

Creative Director
Copywriter
Art Director
Director

BACKGROUND

At Connect 2025, Meta announced the second generation Ray-Ban Meta with a new feature called "Conversation Focus" that uses the speakers of the glasses to amplify the voices of people you talk to. So if you're chatting with a friend in a noisy environment such as a restaurant you can now hear them more. 

Working with Content Studio and the Executive Communications team I was tapped to help create content for the keynote presentation. With Ray-Ban Meta's new feature I worked closely with the product feature team for Conversation Focus to write and direct a demo video that would play during the presentation.

Ray-Ban Meta 'Conversation Focus' Director's Cut

Meta Connect 2025 Keynote Presentation

BRAND

RAY-BAN META

PROJECT

META CONNECT 2025

Conversation Focus Demo Video

TALENT

Johnny Cirillo
Jack Coyne
Tiffani Singleton
Amber Strickland
Preppy Pete

CREATIVE

META via Teksystem

EP /
Jon Goldberg

Producer /
Patricia Coloney

Creative Director /
Ian Liu

Post producer /
Ariella Quatra

Motion Designer /
Laury Santoso

PRODUCTION

MNTRA

Founder/EP /
Arnaud Zimmermann

Line Producer /
Sean Gordon-Loebl

Production Manager /
Lev Khayznikov

Director /
Ian Liu

DP /
John Zeng

1st AD /
Lionel Cineas

POST 

META

Editor /
Jonathan Barnhardt

Sound Engineer /
Mark David Lee

ROAST N' POST

Colorists /
Sean Wells & Chris Martin