GAME BEYOND THE GAME

PROJECT

Oakley NFL '24-'25
Brand Campaign

ROLE

Creative Director
Art Director
Copywriter

BACKGROUND

In 2024 Oakley launched their first Players Collections, a new collection of lifestyle eyewear that represents the duality of our athletes on and off the field.

We create a brand campaign that celebrates our athlete's individual styles to amplify the spirit of their game beyond the endzone.

ANTHEM FILM

BROADCAST COMMERCIAL

PRODUCT FILM

ATHLETE SOCIAL COLLABS

'MOVE THE GAME FORWARD' RETAIL CAMPAIGN

BRAND

OAKLEY

Global Head of Brand Communications /
Diogo Rejtman Guimarães

Global Content Director /
Chasen Marshall

Global Content Manager /
Jes Stockhausen

ATHLETES

Patrick Mahomes II
Justin Jefferson
Derwin James Jr.
Rahmel Dockery
Eric Koston
Louie Lopez
SoCal Conquer Girls Flag Football Club

CREATIVE

STEPT STUDIOS

Account Manager /
K'love Mercader

Group Creative Director /
Jamal Dauda

Creative Director /
Ian Liu

Design Director /
Rachel Ward 

Designers /
Soryn Mouton
& Suah Cho

PRODUCTION

STEPT STUDIOS

Director /
Nick Martini

DP /
Chuk Owens

Content Creator /
Jack Delulio

Photographers /
Stevie Counts
& Adam Rindy

Producers /
Bre Kelly
& Andrea Bernick

Props & Set Design / 
Madison Lawlor

Wardrobe Stylist /
Sid Young 

POST 

LOCKT EDITORIAL

Executive Post Producers /
Rebecca Jameson

Post Producer /
Spencer Zachary

Lead Editor /
Nick Martini

Editor /
Adam Kimak

Assistant Editor /
Enrique Ortiz

Sound Design /
Eric Crepeau