Unlocked 2025 Keynote

PROJECT

Whoop Unlocked 2025 
Keynote Presentation

ROLE

Creative Director
Design Director

BACKGROUND

The long-awaited WHOOP 5.0 launched in Spring 2025 and I was tapped to pitch the project and lead the project. 

We not only produced a keynote but we also pushed the visual effects capabilities by introducing live-spatial graphics into the presentation. We also developed a design layout that strategically displayed WHOOP's new product features and hardware advancements.

OVERVIEW

KEYNOTE PRESENTATION

BRAND

WHOOP

Head of Brand  /
Tatiana Kuzmowycz

Project Manager /
Ellen Cizek

Head of Film /
Zack McCabe

Associate Creative Director /
Libby Aurigemma

Art Director /
Eric Gasparro

CREATIVE

STEPT STUDIOS

Head of Sales /
Meredith Rodriguez

Senior Partner Manager /
Claire Sommer

Account Manager /
Haley Nicholas

Head of Creative /
Davey Spens

Creative Director /
Ian Liu

Designer /
Suah Oh 

PRODUCTION

STEPT STUDIOS

Director /
Jeff Broadway

DP /
Cam Riley

Assistant Director /
Eric A Ellis

EP /
David Ledwith

Line Producer /
Lauren Yach 

Stage / 
SV Studios

Wardrobe Stylist /
Lisa Modonna  

POST 

LOCKT EDITORIAL

Post EP /
Tim Baldini

Post Producer /
Allie Rickards

Motion Designer / 
Matthew Lawless

Lead Editor /
Wesley Sanchez

Editor /
Wylie Sanchez

Assistant Editors /
Christian Varvallo
Jake Bann

Media Manager / 
Nate Lawrence

Sound Design /
Manuel Rivas

Colorist / 
Ryan Urzi