Hear Above the Noise

PROJECT

Ray-Ban Meta
"Conversation Focus" v21 Software Update

ROLE

Creative Director
Copywriter
Art Director
Director

BACKGROUND

Meta AI v21 software update brings the Conversation Focus feature to all generations of Ray-Ban Meta glasses.

This software feature uses your AI glasses’ open-ear speakers, beamforming technology, and real-time spatial processing to dynamically amplify the voice of the person you’re talking to. You’ll hear the amplified voice sound slightly brighter, which will help you distinguish the conversation from ambient background noise so you can stay tuned into the moments that matter. 

'Hear Above the Noise' Ray-Ban Meta — Director's Cut

BRAND

RAY-BAN META

PROJECT

'Conversation Focus'
v21 Software Update

CREATIVE

META CONTENT STUDIO

Reality Labs Communications Manager /
Maren Thomas

Director, Comms and Social Creative /
Brian Thivierge

Audio Experience Lead /
Scott Selfon

Tech Operations Manager /
Helen Yamamoto

EP /
Tyler McIntosh

Production Lead /
Alina Grosman

Freelance Creative Director /
Ian Liu

PRODUCTION

MNTRA

Founder/EP /
Arnaud Zimmermann

Line Producer /
Sean Gordon-Loebl

Production Manager /
Lev Khayznikov

Producer /
Jon Goldberg

Director /
Ian Liu

1st AD /
JP Bouchard

DP /
Chiao Chen

Gaffer /
Robert McKenna

Key Grip /
Vadim Landau

Production Designer /
Brad Bailey

HMU /
Hinano Leung

Wardrobe /
Natalie Drennon

Talent /
Rebecca Rose
Jael Hadas

Location Manager /
Kevin Breslin

Post producer /
Zach Gelman

POST 

META

Editor /
Jonathan Barnhardt

Motion Designer /
Chris McCard

Sound Engineer /
Mark David Lee

ROAST N' POST

Color Producer /
Crystal Villamayor

Colorists /
Sean Wells