THE NEXT ERA IS YOURS

PROJECT

Sorare: MLB '23
Launch Campaign

ROLE

Creative Director

BACKGROUND

Sorare: MLB is a web3 fantasy baseball game that is played with collectible digital cards. To promote our unique fantasy game we created an integrated campaign that encourages diehard baseball fans to take their fandom into the next era of web3 fantasy sports and ownership.

BROADCAST COMMERCIAL

GROWTH MARKETING

HOW TO PLAY SORARE: MLB

BEHIND THE DESIGN

SOCIAL FRANCHISES 

IN-HOUSE

SORARE

ECD / 
Khoi Phan

Design Program Manager / 
Katrina Lofaro

Executive Producer / 
Mark Johnston 

Head of Film / 
Alfonso Bui 

Creative Director / 
Ian Liu

Motion Artists / 
Matt Massarelli
& Mark Nelson 

FREELANCE

Director / 
Caleb Woods

DP /  
Thomas Simon

AC / 
Joel Schaefer

TALENT

Casting /
Bloc M Casting

Talent #1 /
Brett Browning

Talent #2 / 
Del Alan Murphy

Talent #3 / 
Tremayne Woodard

PRODUCTION 

KINECT MEDIA

Co-Founders /
Heather Williamson
& Rylie Johnson  

Gaffer /
Dylan Garcia
& Matt Ruby

Grip /
Gabby Barbosa
& James Carroll  

Sound /
Kenny Mitchell

DIT /
Alequandro Gomez

Stylist /
Bela Williamson

PA / 
Stephen Davis
& Eraldo Nudo

POST 

Editors /
Thomas MacVicar
J Money
Adam Weiss

Color / 
Assembly Post
Lez Rouge
Kody Wescott

Mix /
Duotone Audio Group