NATURE IS RIGHT AROUND THE BLOCK

PROJECT

Nike NYC
Play New York

ROLE

Creative Director

BACKGROUND

Living in New York outdoor activities can seem far away but the truth is there are pockets within the city that allows us to get there. Nike NYC asked us to highlight athletes who are finding their nature within the 5 boroughs. We worked with them to unpack their sport and turn their stories into a series called New York Nature.  

New York Nature Season 01 

Lumia Nocito Photography 

01-Polar-Swimming-App-2.1
01-Polar-Swimming-App-2.3
02-Mountain-Biking-App-3-1
02-Mountain-Biking-App-3.2
03-Urban-Angling-App-4.1
03-Urban-Angling-App-4.3
03-Instagram-Carousel-3.3-Kimberly
03-Urban-Angling-App-4.2
CLIENT

NIKE

Hayley Champoux
Alexa Mekita
Steph Hill
Wyatt Angelo

PROJECT

HO21 Nike NYC

TALENT

Darlene Demorizi 
Riitta Ikonen 
Joshua McMillan
Kimberly Lee 

CREATIVE 

STEPT STUDIOS 

Head of Creative /
Adam Rachlitz

Brand EP /
Claire Sommers

Creative Directors /
Mary Grace Mosley
Ian Liu

EP /
Jon Brogan

Account Manager /
Megan Arizmendi

Account Coordinator /
K’Love Mercader

PRODUCTION 

CREW

Director /
Alexander Cody Nguyen

DP /
Franklin Ricart

Assistant Director /
Maxwell Velazquez

Production Coordinator /
Elijah Eyerly 

Still Photo /
Lumia Nocito 

Stylist /
Brandon Tan 

Styling Assistant /
Dunya 

Hair & Makeup /
Shideh Kafei 

POST

LOCKT EDITORIAL 

Executive Post Producer /
Hana Leshner

Lead Editor /
Sofia Kerpan, Eva Dubovoy & Liam Tangum

Assistant Editor /
Emily Nudell

Colorist /
Josh Bohoskey

Sound Design /
Roman Richard

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