25 Years in Aspen
PROJECT
X Games Aspen 2026
Brand Content
ROLE
Creative Director
Director
BACKGROUND
In 2026, X Games celebrated 25 consecutive years in Aspen. We took this opportunity to ask X Games legend Selema on what this means to him and what Aspen means to the sport and culture.
BRAND
X GAMES
PROJECT
X Games Aspen 2026
Brand Content
TALENT
Selema Masekela
CREATIVE
WKNDHRS
Creative Director /
Ian Liu
PRODUCTION
BLUE OX
EP /
Emily Morberg
Director /
Ian Liu
Videographer /
Tristan Sachar
POST
BLUE OX
Producer /
Anna Öberg
Editor/
Anthony Luft
All Projects
adidas | MLS "Real Knows Real"Campaign, Experiential
Nike | NFL "Stronger Than One"Campaign
X Games League Inaugural JerseyApparel Design
X Games Aspen 2026Competition Event
X Games "The Return of Snowmobile"Directing
Ray-Ban Meta "Hear Above the Noise"Directing
Oakley Meta "Battery Life"Directing
WHOOP Unlocked 2025Keynote
Ford "Bronco Off-Roadeo"Directing
Sorare | MLSCommercial
Minnesota Twins "Bear Mode"Commercial
Whoop "Unlocked Yourself"Commercial
Nike NYC 'New York Nature'Campaign
WHOOP Unlocked 2021Keynote
CLMBRCommercial
Canada Goose 'Live in the Open'Social Content
Xfinity OlympicsRetail
KAOS Dayclub NightclubExperiential
AKQA "Tree of Lights"Augmented Reality
Amazon: Jack Ryan "Dark Ops"Experiential
Absolut ElectrikExperiential
Nike+ Marcus RashfordBrand Digital
Canon See ImpossibleCampaign
