25 Years in Aspen

PROJECT

X Games Aspen 2026 
Brand Content

ROLE

Creative Director
Director

BACKGROUND

In 2026, X Games celebrated 25 consecutive years in Aspen. We took this opportunity to ask X Games legend Selema on what this means to him and what Aspen means to the sport and culture. 

BRAND

X GAMES

PROJECT

X Games Aspen 2026
Brand Content

TALENT

Selema Masekela

CREATIVE

WKNDHRS

Creative Director /
Ian Liu

PRODUCTION

BLUE OX

EP /
Emily Morberg

Director /
Ian Liu

Videographer /
Tristan Sachar

POST 

BLUE OX

Producer /
Anna Öberg

Editor/
Anthony Luft