UNLOCK YOURSELF

PROJECT

Whoop Unlocked 2021 Live Stream

ROLE

Creative Director

BACKGROUND

In 2021 Whoop announced their new Whoop 4.0 product and wanted to do it live on YouTube. We created a virtual space to make all the new features come to life. 

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CLIENT

WHOOP

Ellen Cizek
Ursula Nickerson
Zack McCabe

CREATIVE 

STEPT STUDIOS 

Head of Creative /
Adam Rachlitz

Brand EP /
Randall Bourquin
 

Director of Photography /
Cam Riley

PRODUCTION 

FREELANCE

Executive Producer /
Richard Martin

Director /
Ty Clancey

Assistant Director /
Tim C Grey

STAGE

SV Studios

POST

LOCKT EDITORIAL 

Executive Post Producer /
Rebecca Jameson

VFX Artist /
Victor Velasco

GFX Artist /
Daniel Martin

Editors /
Liam Tangum
Ben Ivers
Christian May
Mikey Newell
Jakob Zieman
Ethan Jacob

Colorist /
Strack Azar

Sound Editor /
Roman Richard

©2021 IAN LIU
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