GIVE THEM WHAT THEY LOVE

PROJECT

Nike Valentine's Day

ROLE

Concept
Art Director

CONCEPT

For Valentine's Day, Nike Digital wanted to promote their red colorways so we quickly came up with a few ideas. 'Shoelace Love' became a favorite so we scrambled across Portland and hunted down a massive amount of  laces to make this key visual come to life. 

AGENCY

AKQA 

PHOTOGRAPHY PARTNER

Unruh / Jones